Wilde Irish Gin is a luxury alcohol brand which launched in Dublin, Ireland in October of 2019 and is inspired by one of my favorite writers of all time, Oscar Wilde. I have worked with the founders for the last three years on developing the brand launch strategy and took over the social marketing in February of 2020. In just 3 months, I have increased their followers by 300% mostly organically.

My initial responsibilities included social strategy, post copy, posting, community management and influencer outreach to activate an authentic, core audience. My passion for the brand, resourceful nature and a lack of resources and assets due to the Covid-19 Pandemic, inspired me to learn how to create my own social videos by combining a variety of still images, with graphical elements, animations and license-free music. I have also done my own photoshoots and created a variety of static content pieces to promote Wilde Irish Gin.