The first time that I saw the “portal series,” or giant butt canvas paintings and sketches that Jason Schwartzman creates in the adult comedy, “The Overnight,” I knew we needed to show them in a real world, “Pucker Up Pop Up Gallery” event.
A crowd of people lined up at the NerdMelt Showroom, LA’s most beloved comic book shop, to experience this once-in-a lifetime event, which promoted the film’s on-demand and home entertainment release.
I also partnered with a new liquor partner to create signature “Pucker Up” inspired cocktail specials, worked the bar, and went across the street to pick up a few cases of PBR for those who weren’t in the mood to ‘pucker up’ that night!
In attendance to support the show were writer/director Patrick Brice, as well as Adam Scott and Wife Naomi Scott, who both served as producers on the film. Attendees could take their selfies with props like branded robes from the film and post to social.
At the end of the night, I was awarded my very own “portal series” butt sketch from the film to commemorate the event’s epic success! Yes…you can see it…it’s the one that my friend is pointing up to ironically in the picture down below.
https://www.pastemagazine.com/articles/2015/09/the-butthole-of-the-joke.html