I loved this project because I worked with one of my favorite social platforms, Awkward Family Photos, and was challenged to enlist the trust of the board members to let me bring in a broad new audience of families, youth and a whole new era of awkward art lovers into the California Heritage Museum.

The Awkward Family Photo exhibition at the California Heritage Museum invited everyone through its doors to celebrate those less than picture-perfect moments through humanistic themes we can all relate to: The Family Portrait; Siblings; Vacation; The Kids; The Holidays; Weddings; Dad; Mom; The Grandparents; Birthdays; and The Family Pet. A giphy booth allowed people to pick props and pose for new Awkward Family photos that could be posted to social.

The show was one of the most successful to date and garnered millions of earned media impressions and International press coverage for the museum from, Good Morning America to the Today Show, to NBC Nightly News, to Time and People Magazine.

Following its debut at the California Heritage Museum, the exhibit went on to become a national tour across America.

https://awkwardfamilyphotos.com/the-exhibition

https://www.fastcompany.com/3028383/awkward-family-photos-become-art-with-new-museum-exhibit